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LEE ROONEY
HUAWEI
Project: P1 EMEA Launch Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Deb Seal
Photographer: Camille Sanson
In September 2012, LUC won the opportunity to launch Huawei’s fastest 4G handset – the P1 LTE. In conjunction with the launch of EE’s 4G network, we delivered a truly integrated and innovative campaign that literally ‘blew people away’ by dramatising the speed and effects of 4G. Soon after, LUC were appointed Huawei’s dedicated UK and WEU agency, picking up further launch briefs along the way and creating additional campaigns that cut through in a saturated marketplace.
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