powerade

Project: Stay Focused

Agency: Iris

Art Direction / Design: Lee Rooney

Iris were approached by Powerade to produce an ad to run in The Open Championships guide and show how Powerade can help your game.

The strategic appraoch was to illustrate the power gained from staying focused around the course at the moments where it mattered most.

Iris presented the ideas to the client to see which ad they felt best represented the product truths around stying focused throughout the game of golf.

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