Merrell

Project: Let's get outdoors

Agency: Minimart

Art Direction:Lee Rooney

Minimart were approached by Merrell

to produce a campaign that would help them own the great outdoors and be the first brand lovers of the great outdoors would think about.

The strategic appraoch was to bring to

life and share in the beauty of the great outdoors, inspiring customers to venture out, explore and enjoy more.

Minimart used the initial round of scamps

to kick start a tissue meeting with the client to see what they felt comfortable with for the new campaign.