LEE ROONEY

Project: Natural Power

Agency: Minimart

Art Direction: Lee Rooney

 

Minimart were approached by Maximuscle to produce a campaign to raise awareness of their raw protein aimed at nody builders.

 

I worked with Minimart on the conceptial side of the brief, the strategic appraoch was to illustrate the power gained from using maxiraw, and the benfits it delviered.

 

Minimart used the ideas I provided to kick start a tissue meeting with the client to see where there felt comfortable going with the new campaign.