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LEE ROONEY
MAXIMUSCLE
Project: Behind your performance
Agency: Minimart
Art Direction: Lee Rooney
Minimart were approached by Maximuscle to produce a new campaign to raise awareness of their popoular maximuscle range of products.
The strategic approach was to illustrate that maximuscle was behind your performance. Using multiple images retouhced together to provide an engaging image to attract its current loyal customers and those entering the protein shake market.
Minimart used the ideas I provided to kick start a tissue meeting with the client to see where there felt comfortable going with the new campaign.
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