LEE ROONEY

MAXIFUEL

Project: Drives Performance

Agency: Minimart

Art Direction: Lee Rooney

 

Minimart were approached by Maximuscle to produce a campaign to raise awareness of their ViperActive range of products.

 

I worked with Minimart on the conceptial side of the brief, the strategic appraoch was to illustrate this product helps drive your best performance.

 

Minimart used the ideas I provided to kick start a tissue meeting with the client to see where there felt comfortable going with the new campaign.