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LEE ROONEY
HUAWEI
Project: Ascend P6 ITU Triathlon Sponsorship
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Deb Seal
Photography: Lee Rooney
AV: Agile Films
Official Technology Partner of the PruHealth World Triathlon Series Final London Huawei’s first UK sponsorship saw Let Us Create create a 360° activation that included course and TV branding, jumbo screen content, brand experience, digital and social marketing campaigns. The highlight? Seeing 1,000 of spectators take part in our P6 Sprint Challenge, a 60 second sprint to see who could cycle the furthest distance each day. And the 1,000s of sweaty ‘#Race Face’ pictures that were shared on Twitter.
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