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LEE ROONEY
HUAWEI
Project: Ascend P2 Viral Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Rowan Early
AV: Agile Films
Viral campaign are a great way to reach the younger market. However, for brands it’s an easy medium to get wrong. LUC got together with viral gurus Agile to get it right. To coincide with the wider ‘Feel a bit superhuman’ P2 campaign, we created a faux user-generated viral showing a group of mates mucking about, tying lots of balloons to a chair and sending it up into the sky along with an unsuspecting friend. The lack of branding, shaky handheld footage and panicked reactions of the actors made the viewer question whether it was real or fake.
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