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LEE ROONEY
HUAWEI
Project: Ascend P2 - EMEA ATL Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Rowan Early
Photographer: Amit & Naroop
When you build the fastest 4G handset in
the market, there’s a certain amount of ‘superness’ that goes with it. LUC wanted people to realise that with speeds like this, the P2 can make them feel a bit superhuman. So we cast four models, commissioned a series of unique superhero costumes to be made, and enlisted a great photographic crew to bring our superhero campaign to life. The work appeared on tube escalator panels, CBS cross track video screens, the M4 Torch, and across many digital platforms.
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