LEE ROONEY

Project: Touch - Global ATL Campaign

Agency: Let Us Create

Art Direction / Design: Lee Rooney

Copy Writer: Deb Seal

Photographer: Camille Sanson 

 

HTC had the huge challenge of gaining marketshare in the smartphone market ahead of the launch of Apple’s iPhone. LUC were challenged to develop a press campaign that drove awareness of HTC’s innovative first-to-market offering gaining them standout in a saturated market. All of which was supplied as a global toolkit allowing each market to apply their own local promotional variations.