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LEE ROONEY
HTC
Project: Hero Launch Viral Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Deb Seal
AV: Agile Films
HTC needed to drive word of mouth and increase brand awareness. So we proposed that they should run a viral campaign. Tracking the trend of parkour LUC came up with the idea of a person leaping from the top of one London bus to another using the smartphone to capture the footage. When this viral was seeded into the correct digital channels, the debate was then on – was it real or not? The viral gained over 1 million views across various social media sites.
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