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LEE ROONEY
HTC HERO
Project: Hero - Global ATL Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Deb Seal
Photographer: Jordi Ruiz Cirera
LUC delivered yet another global toolkit to support the launch of the HTC Hero. Focusing on the smartphone’s personalisation capabilities, we delivered marketing materials ranging from outdoor ATL
through to POS.
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