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LEE ROONEY
HTC TOUCH DUAL
Project: Touch Dual - EMEA ATL Campaign
Agency: Let Us Create
Art Direction / Design: Lee Rooney
Copy Writer: Deb Seal
Photographer: Camille Sanson
Following the success of the HTC Touch launch, LUC were challenge to develop an integrated global campaign for its successor - the HTC Touch Dual. This new handset gave users the unique choice of either touch or type via both the slide-out and touch screen keyboards.All marketing material was delivered as a toolkit for EMEA markets.
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