LEE ROONEY

HTC HD

Project: HD - Global Cinema Launch

Agency: Let Us Create

Art Direction / Design: Lee Rooney

Copy Writer: Deb Seal

AV: Agile Films 

 

In order to highlight the HTC HD phone’s cinematic screen qualities LUC delivered a cinema ad that played out in cinemas around the world using exclusive trailer footage from the film, The Watchman. This global ad successfully met the objectives of driving awareness and increasing footfall into stores to purchase the HTC HD. 

 

View the full cinema ad