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LEE ROONEY
HI-TEC
Project: Global ATL Campaign
Agency: Let Us Create
Client: Hi-Tec
Art Direction / Design: Lee Rooney
Illustration: Numerous UK artists
Since the spring of 2013, LUC has been working on various projects for Hi-Tec. Our job has been to elevate their position in the outdoor footwear market and increase awareness of the revolutionary technology, comfort and fit of their key footwear styles. From short films to product catalogues to trade-focused communications, we are working hard to help change current perceptions of the brand and encourage customers to get outside and be ‘Inspired
By Life’.
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