Canon

Project: Tough Camras

Agency: Let Us Create

Art Direction: Lee Rooney

We were asked to develop a campaign that could raise awarenss of Canons new range of tough cameras in a way that would see photographers using them in a unique manner.

Our strategic appraoch was to illustrate the many different ways of taking photographs, by looking at the world from a different angle and in doing so enabling photographers to capture never seen before unique imagery.

This also opened up the market for Canon

to sell accessories that enable the user to strap the camera to different body parts.

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